I wanted to post that I am on vacation until August 7th. So while I can still answer DMs and maybe reply to posts, there won't likely be new content. Love yall!

Is there another (plumber, gutter guy, pest control company etc.) who always seems to be juuust ahead of you in the rankings? There could be 2 different holes in your SEO bucket... the Google Business Profile side, which impacts how you show up in the 3-pak, as well as AI search to a degree, and the leaky hole that keeps you out of the "regular" SEO rankings. The strategy below is for the latter, the SEO side... and... if you want me to do this for you at no cost, as well as print up a free Google Business Profile analysis, to see what you can do better to rank in the 3-pak too, JUST ASK! So! Here's a quick way to steal your competitors' SEO strategy outside of that, and a great way to find out what your competitors are doing that you're not, to show you how to fill in the gaps. Here the strategy: 1. Find your sitemap & your competitors site map. Go to your home page and add /sitemap.xml - that will show you a page with a bunch of links on it. 2. Take the url to your sitemap & your competitors sitemap. 3. Use this prompt: You are a senior SEO strategist. I'm going to give you two sitemaps: mine and a competitor's. Read both in full. MY SITE: [your sitemap URL] COMPETITOR: [their sitemap URL] MY BUSINESS: [what you do, city/service area] Do this: 1. Convert every URL in both sitemaps into a plain-English topic. Ignore junk: tag pages, author pages, pagination, /cart/, /privacy-policy/, media attachments. 2. Sort each site's pages into two buckets: - MONEY PAGES: services, service + city combos, industries served, product or pricing pages. Anything someone lands on ready to buy. - CONTENT PAGES: blog posts, guides, FAQs, comparisons. Anything someone lands on while researching. 3. Find the gaps: topics they cover that I don't. Then find the CLUSTERS — places where they have 4+ pages on one theme. A cluster is a bigger signal than a single missing page, because it means they're deliberately going after that topic. 4. Rank the gaps by revenue potential, not search volume. A page that's one step from a phone call beats a page that gets traffic and nothing else. 5. Also tell me my REVERSE gaps: what do I cover that they don't? That's my existing advantage and I want to defend it. Output two tables. MONEY PAGE GAPS: Missing Topic | Suggested URL Slug | Suggested Page Title | Why This Converts | Priority (1-5) CONTENT GAPS: Missing Topic | Cluster It Belongs To | Suggested Title | What Stage Of The Buying Process This Catches | Priority (1-5) Then finish with: the single biggest strategic difference between how these two sites are built, in 3 sentences.