Jan 23 in General
One simple change got me 1 Million views
To prove that hooks are EVERYTHING....I posted the same video twice with just two different hooks. Only the first few seconds are different. The rest of the video is exactly the same.
The crazy part is the difference it made. One version only got 1,276 views. The other got 1 MILLION FREAKING VIEWS!!!
Here's a quick breakdown (more details in the viral video course):
Here are the two hooks:
1,276 video: "Here's how I film all of my videos on my iPhone."
1M video: "The iPhone 15 switching to USB-C is a way bigger deal than you think."
Why the 1276 video flopped:
1 - Not relatable. Not very many people make videos. Too niche.
2 - Not very exciting or controversial.
3 - The image of the iPhone does not come up for a few seconds. People don't know what it's about within one second.
Why the 1M video killed:
1 - More relatable. Anyone with a smartphone is immediately interested.
2 - Controversial. I specifically wrote this hook so that android users would flip out in the comments. And it worked.
3 - The image of the iPhone comes up immediately and I start with "The iPhone 15" so everyone knows what the video is about in the first second.
4 - This came out shortly after the iPhone 15 came out so it was very relevant. Much more relevant than "how I film videos on my iPhone."
Takeaway:
Always plan your hooks ahead of time, don't just wing it. The hook has to be perfect or no one will even see the rest of the video. It should be as clickbaity as possible without overpromising or lying about the rest of the video. Follow this checklist:
1 - Is it clear what the topic is within the first second?
2 - Do I have an image to support the hook?
3 - Is it controversial or exciting?
4 - Is this something that people will want to comment and share?
Link to the 1 Million view video:
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1 comment
One simple change got me 1 Million views
skool.com/10x-content-9349
For anyone who creates short form video content for social media and wants to learn or teach how to get more views.
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