I am a narratologist. I study story and story structure. When working in transmedia I created my own structure to make it easier for people to make stories. I am now applying that to branding. I created a brand course along with an A.I., group for students, and a group coaching program. However, I am not a sales person. I can chat and convince, but it is leads I am struggling with. I haven't "niched down", though I am a branding specialist, but that is pretty general. I wonder if I shouldn't be marketing to marketers who could use my program for their clients, or real estate to teach them how to sell better, but I am not sure where to go or what to do than be annoying in comments on social media. I have 300 seats open at the moment, and beyond that, I also have a full free brand training that is there help help people who can't afford my class, but also as a funnel. Eventually I will turn that into a free narratology class that will bolster all of my classes based off my structure.
The structure is simple enough: a product narrative is an emotion, behavior, belief, and value. I love teaching story as it forges connections and communicates that you deeply understand the emotional needs of your clients.
The consumer narrative is one of 7 stories that have their own needs, conflict, resonance, connection, and value. Businesses have to compete for each client on price while scraping for leads, taking time away from the things they love and the money to do so. I love teaching story because connecting with your clients and communicating their needs allows you to build a loyal community around your company and your shared values.
So yeah, I would love to hear people's thoughts on what to do.