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🚀 Expert Industry Replay: What We Covered Today
If you missed this session… with Jenni Robbins, this one was BIG. We dug deep into how to turn a book into long-term impact, income, and influence — not just a launch-day moment. Here are just a few of the 🔥 highlights: 🎯 The 3 Pillars of Long-Term Author Success: Positioning. Business Model. Ecosystem. (Miss one, and your book may never reach its full potential.) 📖 Why publishing your book is NOT the finish line — it’s Day One. The real question isn’t “How do I launch?”It’s “What happens after the book exists?” 💼 The B2C vs. B2B Reality Check: Selling to individuals often requires volume. Selling to organizations can mean fewer deals, bigger impact and higher revenue. 🧠 The mindset shift many mission-driven authors struggle with: Making money from your message doesn’t dilute your mission —it expands your reach. 🧩 How to design your Author Ecosystem: Your book isn’t the whole business —it’s the entry point to speaking, programs, consulting, and community. 🚪 A powerful strategy most authors overlook: Choosing endorsements strategically to open doors —not just decorate the back cover. 🧭 Why clarity about your NEXT step matters more than having the whole plan. Progress happens when you identify the next move — not all 100 moves. 📝 The “Parking Lot” strategy for big thinkers: Capture your ideas without letting them derail your focus. ⚖️ The truth about writing and publishing: This work requires both heart and business strategy — not one or the other. 🔑 The universal truth every author needs to hear: No one will care more about your message than you —and your long-term success depends on that commitment. 🎥 Want the Full Training + Coaching Moments? The replay includes real hot-seat coaching, real examples, and strategies tailored to authors at different stages — from idea to impact. Upgrade inside the Skool community to unlock: - 🎬 Full replay access - 🧠 Expert guest sessions - 🛠 Practical frameworks you can implement immediately - 🤝 A community that shows up and builds momentum together
🚀 Expert Industry Replay: What We Covered Today
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COSTA RICA: THE LEADERSHIP LEAP Immersion
Early Bird: Save $500 by May 15 COSTA RICA: THE LEADERSHIP LEAP — “From Writer to Author” Immersion November 7–15, 2026 Finca Mia Retreat Center, Costa Rica $5,957–$6,757 | https://theservantedge.com/immersions/costa-rica/ Co-led by @Stephanie Mikulasek + Sierra Melcher (publisher) + Susan Ellison-McGee (communications strategist) ______________________________________________________________________________ We're doing something we’ve never done before this November In 75 books and 400+ authors, I’ve noticed something. The writers who come to Red Thread ready — truly ready — almost always describe the same moment. It’s not when they finish the manuscript. It’s not when they get the publishing contract. It’s before all of that. It’s the moment when they stop calling themselves “someone who writes” and start calling themselves an author. Out loud. To other people. That identity shift is the hardest part of the entire publishing journey. And it almost never happens at a desk. That’s why this November, we're doing something we’ve never offered before. Sierra Melcher is co-leading a 9-day immersion in the mountains of Costa Rica — not a writing retreat, but a transformation experience designed to take you across the threshold from private writer to public author. @Sierra Melcher be there as your publisher — workshopping your ideas, walking you through the publishing landscape, and helping you get clear on your book, your message, and your readiness. Alongside me will be @Stephanie Mikulasek , a former U.S. Diplomat and executive coach who designs immersive leadership experiences across six continents through her company The ServantEDGE — and Susan Ellison-McGee, a strategic communications expert who will help you build the public voice, media presence, and platform your book deserves.
COSTA RICA: THE LEADERSHIP LEAP Immersion
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🚨 New Opportunity — Earn by Inviting Fellow Writers 🚨
We officially have something exciting to share… You can now earn referral income by inviting writers into our Write Your Book community. If you've found value here, in the coaching, the live sessions, the courses, the conversations, this is your chance to help grow this space and get rewarded for it. Here’s how it works: You probably already know writers who: 📚 Want to finally finish their book 📚 Feel stuck doing it alone 📚 Are craving structure, feedback, and community 📚 Want guidance from award-winning authors and publishing experts Now, when you invite them, you earn when they join. Why this matters: This community has grown to 333 thriving authors and aspiring authors — and every single person here helps shape the culture. The best members come from referrals. From trusted recommendations.From people like YOU. So, if you’ve ever thought: 👉 “My friend needs this.” 👉 “My colleague keeps talking about writing a book.” 👉 “Someone in my network would love this community.” Now is the perfect time to invite them. What you’ll get: ✔ Your own referral link ✔ Earnings when someone joins through you, and every month they stay ✔ The chance to grow your network with serious writers ✔ The satisfaction of helping more voices get into the world If you’d like your referral link, comment below: "SEND MY LINK" …and we’ll get you set up. Let’s grow this movement — together. ✍️🔥
🚨 New Opportunity — Earn by Inviting Fellow Writers 🚨
Thank you to the community Supporting this book!
We woke up this morning to an author, @Reem Borrows earning #1BestSeller for her new book, UNFOLLOW THE LEADER! Thanks to all the folks who supported her launch, and congratulations to the author on all her hard work in sharing her powerful message. Today, the book is out in the world. It is a day to celebrate the change possible in modern leadership. #1BestSeller in Business Organizational Change #1BestSeller in Business Operations Research (Kindle Store) 🌏 Global Ordering: Ebook & Paperback 🇦🇺Australia https://www.amazon.com.au/dp/B0F6Q2WXNG 🇺🇸USA https://amzn.to/4cuEted 🇬🇧 UK https://www.amazon.co.uk/dp/B0F6Q2WXNG 🇩🇪Germany https://www.amazon.de/dp/B0F6Q2WXNG 🇫🇷France https://www.amazon.fr/dp/B0F6Q2WXNG 🇪🇸Spain https://www.amazon.es/dp/B0F6Q2WXNG 🇮🇹Italy https://www.amazon.it/dp/B0F6Q2WXNG 🇳🇱Netherlands https://www.amazon.nl/dp/B0F6Q2WXNG 🇯🇵Japan https://www.amazon.co.jp/dp/B0F6Q2WXNG 🇧🇷Brazil https://www.amazon.com.br/dp/B0F6Q2WXNG 🇨🇦Canada https://www.amazon.ca/dp/B0F6Q2WXNG 🇲🇽Mexico https://www.amazon.com.mx/dp/B0F6Q2WXNG 🇮🇳India https://www.amazon.in/dp/B0F6Q2WXNG
Thank you to the community Supporting this book!
Two great events this week. next one TODAY
Add to your calendar: next special guest TUESDAY & WEDNESDAY We have special guests... I have lined up the coolest list of folks over the next few months... The next event is April 15 📆 ADD TO YOUR CALENDAR 📆 TODAY Meet Jenni Robbins 1pm eastern Most authors and entrepreneurs don’t struggle because they lack ideas. They struggle because they’re building in the wrong order. We’re excited to welcome Jenni Robbins as our next Industry Expert on Wednesday, April 15. $99 value. Free to members Yesterday We have been talking to folks on the creation and production side of books... but have you ever wondered how books get chosen to occupy the shelves in bookstores? Ed Morrow has been in books longer than I have been alive (IN FACT, my mom worked at his bookstore when she was pregnant with me...) He was the president of the American Book Buyers Association for years. I am looking forward to picking his brain and giving you a glimpse of the other side (and a very important element) in the book world. Join us... *Reminder, these events are a $99 value. Free for PREMIUM & VIP members. UPGRADE. 2 guest sessions/month, and in April, get a special 1:1 bonus with Sierra Melcher. What have you learned so far from the INDUSTRY EXPERT SERIES? Share in the comments.
Two great events this week. next one TODAY
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Write Your Book 📚
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✍️ What if writing your nonfiction book 📚 was fun and easy? Write with structure, support, and momentum to get it done.
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