Do you know who your reader is AND how to talk to her? ANNOUNCING: The 7 Day Ideal reader Challenge! Do you know who your reader is AND how to talk to her? Let's discuss. It's official, friends — the doors are OPEN. This one's for the author who has poured her whole heart into a book… and then frozen the second it's time to actually sell the thing. If you've ever stared at Facebook's ad screen with no idea who you're even talking to — this was built for you. I'm so excited to finally share it: the free 7-Day Ideal Reader Challenge is here. Seven days to Know Her. Reach Her. Sell More. One short lesson a day — 15 minutes, tops — and by the end of the week you won't just understand your reader. You'll have a finished, scroll-stopping Facebook ad for your book, ready to run. Here's what you'll walk away with in 7 days: A vivid, named ideal-reader avatar — the one woman you're actually writing for Her 3 can't-resist tropes, in her own words 3 scroll-stopping ad hooks (with a recommended winner) An ad-image prompt for thumb-stopping creative A complete, ready-to-test Facebook ad — copy, headline, image, and targeting And the Day 7 kicker? You unlock the Ideal Reader Builder — the AI tool that runs this whole process in minutes, for every book in your catalogue. You do it by hand all week so you truly learn it. Then you keep the shortcut forever. The reward for finishing isn't a certificate — it's the tool. The details: Starts Monday, July 13 (we all start together) About 15 minutes a day — beginner-friendly, no ad spend required to play along If you're here, you're in!