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Lunch with Mal is happening in 48 hours
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What's New?
I uploaded all of our beginner modules in the classroom for the Beginner FB Ad Course. Please check it out! If you are not sure what to look for after you setup your ad, look for the Module 'Before you Muck with your Ads' It gives you clear data points for 24 hours, 3 days, and 7 days. If you want the Ad Skill that makes this EASY to identify, comment below!
What's New?
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Next week's FB Ad Audit Q/A
Throw your questions in here! Include your Ad Screenshot. And any data screenshots that seem relevant. Make them Whole Screen screenshots that include the address bar! If you are in VIP, go to VIP access and add us a a partner so we can look at your ads in real time! Then DM me your Business Ad Manager Name, so it'll be easier for us to find you. At this point, we have access to a hundred ad manager accounts or more so this will help!
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👋 New here? Read this first (30 seconds)
This community has a lot inside, on purpose. But you only need ONE thing today: to know where to start. So tell me where you're stuck right now: 1️⃣ Just starting out, my book/funnel isn't set up yet 2️⃣ I have books but can't get readers 3️⃣ I'm running ads but they're not converting 4️⃣ My ads work, I want to scale (or have it done for me) 👉 Comment your number below and I'll point you to your exact next step. Then open the ⭐ START HERE classroom and watch the 15-minute map. No more overwhelm. One path. Let's get you a win this week. 💗
Do you know how to find AND talk to your ideal reader?
Do you know who your reader is AND how to talk to her? ANNOUNCING: The 7 Day Ideal reader Challenge! Do you know who your reader is AND how to talk to her? Let's discuss. It's official, friends — the doors are OPEN. This one's for the author who has poured her whole heart into a book… and then frozen the second it's time to actually sell the thing. If you've ever stared at Facebook's ad screen with no idea who you're even talking to — this was built for you. I'm so excited to finally share it: the free 7-Day Ideal Reader Challenge is here. Seven days to Know Her. Reach Her. Sell More. One short lesson a day — 15 minutes, tops — and by the end of the week you won't just understand your reader. You'll have a finished, scroll-stopping Facebook ad for your book, ready to run. Here's what you'll walk away with in 7 days: A vivid, named ideal-reader avatar — the one woman you're actually writing for Her 3 can't-resist tropes, in her own words 3 scroll-stopping ad hooks (with a recommended winner) An ad-image prompt for thumb-stopping creative A complete, ready-to-test Facebook ad — copy, headline, image, and targeting And the Day 7 kicker? You unlock the Ideal Reader Builder — the AI tool that runs this whole process in minutes, for every book in your catalogue. You do it by hand all week so you truly learn it. Then you keep the shortcut forever. The reward for finishing isn't a certificate — it's the tool. The details: Starts Monday, July 13 (we all start together) About 15 minutes a day — beginner-friendly, no ad spend required to play along If you're here, you're in!
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Do you know how to find AND talk to your ideal reader?
FB Ad Audit Recording
Here's yesterday's recording! You can learn a lot from listening to this. Like ALOT. Don't skip it if you're wondering why your FB Ads aren't converting or you would like them to convert better! Also watching may help you feel comfortable enough to join next time! Next week we'll have a follow up Audit for those who are making changes based on Mal's advice. Week after that we'll do another new round! If it helps, I can give you a better prompt rather that 'Ask anything you want'. What type of advice would be helpful to YOU?
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FB Ad Audit Recording
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