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๐Ÿ‘‰ Start Here
Welcome! Looking for the FREE Performance Max course? Get instant access here: https://www.skool.com/ppc/classroom/188a538f?md=d55bbd06065746d89b64042bc1508532 This is our original Performance Max training. Still solid fundamentals, but if you want the updated 2026 version plus ongoing support, keep reading... Ready to level up? This community grew too large to moderate effectively, so we've moved all active discussions and training to PPC Copilot. Join PPC Copilot to get: - Updated 2026 Performance Max course + full Google Ads curriculum - Weekly live Q&A calls with me and my team - Spam-free community of serious advertisers - Courses on eCommerce, Lead generation, conversion tracking, and advanced strategies Join here: https://www.skool.com/copilot/about
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๐ŸŽ‰ Copilot Student Case Study: +102% in Sales
Hey Guys, I wanted to share an amazing case study from one of our students in the Copilot program. One of our students started testing the feeder strategy recently and has been using the Weekly Q&A thread for guidance. And the results ๐Ÿš€: +111% in conversions +102% in conversion value! Take a look at his results for yourself! p.s. You can check out Copilot here
๐ŸŽ‰ Copilot Student Case Study: +102% in Sales
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๐Ÿ”ฅ Case Study: How KLee Slashed Call Volume by 80% But Increased Signed Cases by 150%
Just wrapped up an excellent call with @KLee Terrazas over in our PPC Copilot group, who's doing incredible work with personal injury law firms! She shared a perfect case study of fixing a "poison" account with bad data and navigating the tricky transition to quality-focused campaigns. ๐Ÿงฉ The Challenge: Kaylee took over an account in January that was previously running on broad match with 800-1200 calls per month... but 90% were irrelevant! Despite "good-looking" metrics, the quality was abysmal. ๐Ÿ’ฐ The Results: After restructuring the campaigns: - Call volume intentionally dropped from 800 โ†’ 150 monthly - Qualified leads increased dramatically - Sign-ups jumped from 4 cases in January to 10 cases in March! Key Action Items & Takeaways: 1๏ธโƒฃ Budget Reallocation Strategy - Spanish campaigns were significantly outperforming English campaigns in ROI - Recommended gradually shifting budget from English to Spanish campaigns: Start by moving 50% of budget from underperforming English ($391 โ†’ $100) Monitor for 3-5 days before shifting remaining budget Split budget between two Spanish campaigns (DFW & El Paso) with 60/40 or 70/30 distribution 2๏ธโƒฃ Experiment Testing Best Practices - Reviewed when to use Google's experiment feature vs. simple A/B testing - For landing page tests: Duplicate existing ads with different final URLs - For major campaign changes: Use formal experiments with 50/50 traffic split - Recommended cookie-based testing for faster statistical significance 3๏ธโƒฃ Ad Copy Pinning Guidelines - Generally avoid pinning RSA headlines/descriptions - Exception: When running time-sensitive promotions that need prominent placement - Avoid "fluff" headlines just to fill all 15 slots (quality > quantity) 4๏ธโƒฃ Client Communication Excellence - Create detailed tracking spreadsheets with qualification data - Implement intake form changes to capture lead quality metrics - Conduct weekly review calls with clients - Set proper expectations before making major account changes
New Joinee, got a quick question
Hey Guys, I'm new at this community. I'm Ryan, currently do lead gen with Google Ads :) Got a Quick question For a Brand New Gads Account with no Conversion Data what kind of strategy you guys use to get the first 30 to 50 Sales Manual CPC Youtube or Display ads Demand Gen or Something else If I'm not wrong, you need conversions in order to smart bidding and PMAX work better, right? or you don't Need that to run PMAX?
One Campaign Doesnt seem to get any conversions
@Joey LeClear I have one campaign that is getting tons of impressions and has about a 7% CTR. The problem is its getting no conversions after 30 days which i find weird. I looked into my GA4 and see that its getting page_views, and add to cart events but i see no Begin_checkout events. Could it be that just one campaign is not working while the others have. I do not see any erros in GTM. I checked to see if my content security policy is blocking stuff and i dont see that. Any help is appreciated. I hired a company to set up out tags and such but now i am wondering if we need someone else.
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