5 steps to monetizing your personal development passion:
Anyone heard of a guy called Hamza? He makes millions from selling stuff he learned from reading books... And guess what? You can do the same... How do I know? Because last year I scaled my personal development coaching business to 6-figures in revenue at 22 years old. Here's how: Every single successful business in the world has 5 elements: 1. a WHO - Someone to sell to 2. a WHERE - A desired outcome that the WHO wants to achieve 3. a WHAT - A problem that prevents the WHO from reaching the WHERE 4. a HOW - A method for helping the WHO solve the WHAT and achieve the WHERE 5. a system for attracting, nurturing & converting the WHO into a customer Step 1: The WHO There are 4 elements your WHO needs in order to buy from you. They must be: 1. A growing market of people (quick google search will find this) 2. Have purchasing power (can afford your services) 3. Have a clearly defined painpoint and outcome that they want to achieve 4. Can resonate with your story (optional, but ideal) Without these elements growing your business will be a pain in the ass. Step 2: The WHERE A big problem aspiring personal development coaches make is they are generalistic with their outcome... "I help business owners make more money, be healthier and have better relationships!". Too vague. Instead find a results oriented outcome that you can attach your coaching to: "I help business owners eliminate stress & overwhelm so that they can sleep better and make revenue increasing decisions" Much more tangible, right? The best way to figure the goal out is by speaking with your WHO, and learning more about their desires. It will always be within Health, Wealth or Relationships, but it needs to be tangible. Step 3: The WHAT This is the ROADBLOCK preventing your ideal customer from reaching their goals (the WHERE)... As always, the best way to figure out these roadblocks is by speaking with your WHO about their problems... I have to mention this again because it's a massive golden nugget that I don't want you to miss.