Meta descriptions are often overlooked, but they play a crucial role in improving your website's click-through rates.
I see so so many company websites that either
-dont have them, or
-Automated from the content on the page and just dont make sense
Instead of generic summaries, craft compelling descriptions that offer a clear benefit or solution to the searcher’s problem.
Imagine a user searching for 'affordable web design services'; a meta description like "Get custom, affordable web designs tailored to your brand—starting at just $500!" is far more likely to catch their eye than a vague statement.
What approach do you take when writing meta descriptions? Do you focus on keywords, or are you experimenting with different formats?