Google Business Profile Categories and Services

Choosing the right categories for your Google Business Profile can be the difference between being found by potential customers and getting lost in the crowd.

Instead of just sticking to the basics, dive deep into the subcategories that best represent your services.

For instance, if you run a bakery, don't just select 'Bakery'—also consider 'Cake Shop' or 'Dessert Restaurant' to capture more search intent. This fine-tuning can drive more relevant traffic to your business.

The Google My Business everywhere extension is perfect for finding your services, categories, and a complete audit, you may have seen me use it in the Google Business Profile Blueprint

How have you structured your categories? Have you noticed a difference in your local search visibility after making changes? Share your experiences below, and let’s discuss what worked, what didn’t, and what could be improved.

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