When should you call in a pro photographer, and when can Photoshop do the job?

I get asked this question frequently during the web design process, especially now that the AI tools in Photoshop make it easier to make impressive tweaks and enhancements.

After almost 30 years of using Photoshop, I’ve seen how the updates keep evolving, especially with tools like generative fill and content-aware options.

For me, it’s simple: when there’s room in the budget, a professional photographer is worth every penny – you can’t beat that quality.

But sometimes, calling in a photographer isn’t possible, especially when the scene isn’t quite ‘finished.’ Take my long-time client, Preserved Timber Products (PTP) near Builth Wells, as an example. They create incredible garden buildings, sheds, and offices, all crafted with local timber.

But the challenge is capturing these buildings in a picture-perfect setting.

This can mean waiting for things like fresh grass to grow or landscaping to be completed around the structure.

Photoshop’s new AI features are a game-changer for those times, letting me work around unfinished surroundings while keeping the building’s integrity intact.

My job is to enhance but never mislead.

If you’re running a small business and looking to polish up your existing images or are curious about learning some of these Photoshop tricks, check out my blog via the link below.

I also wanted to say a huge thanks to PTP for letting me use their projects for my demos.

The quality of their garden buildings is superb, and you can take a look at their work here:

https://preservedtimber.co.uk

To dive deeper into when to bring in a photographer vs. when Photoshop can help, read the full blog here:

https://www.pixelhaze.academy/blog/choosing-between-professional-photography-and-adobe-photoshop

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