I will 100% make a more in-depth training on this but I just wanted to start by saying that if you plan to use social media to boost your coaching income, the follower count IS important.
It's not "fair", but it's the truth. A parent or athlete is more likely to go with the coach that has 5,000 followers over the coach with 500.
When it comes to being an online coach, it's not about who knows the most, it's about who is the most known.
I'll say that again... it's not about who knows the most, it's about who is the MOST KNOWN.
As mentioned, I'll create a longer resource on how I grew my Instagram following to 50k and my TikTok followers to 180k in less than a year. But my biggest piece of advice for now is to just START!
Create and post some content, even if you think it sucks. You'll learn from it and will only get better over time.