๐ก Wow, Yes that was the amount Steve Jobs paid the famous graphic designer Paul Rand for the NeXT company logo. In 1985, Steve Jobs left Apple to start a new Company called NeXT, a technology-based startup.
๐ต Steve wanted a logo for the new company that serves the purpose and conveys the brand image. Steve Jobs called Paul Rand and conveyed his desires. Paul Rand on the phone quoted $100,000 for the logo. This was back in 1985. $100,000 in 1985 would be approximately $252,000 in 2024.
๐ก Imagine that. A single logo for $252,000 in today's terms. On the call, when Paul Rand quoted the price, Steve Jobs accepted it without hesitation.
๐ต That's pretty amazing. ๐ธ๐๐๐๐๐๐๐ 1 - ๐พ๐๐ ๐
๐๐
๐ท๐๐๐ ๐น๐๐๐
๐๐๐๐๐ ๐๐๐๐ ๐ ๐๐๐๐ ๐๐๐๐๐ ๐๐๐๐๐๐๐
๐๐ ๐๐ ๐๐๐ ๐๐๐๐, ๐๐๐ ๐ ๐๐๐๐๐๐ ๐๐๐๐? ๐ธ๐๐๐๐๐๐๐ 2 - ๐พ๐๐ ๐๐๐๐๐
๐บ๐๐๐๐ ๐ฑ๐๐๐ ๐๐๐๐๐๐ ๐๐๐ ๐๐๐๐๐ ๐๐๐๐๐๐๐ ๐๐๐ ๐๐๐๐๐๐๐๐๐๐?This makes us think. The answer is simple.
๐ก Answer to question 1 - Paul Rand knew that Steve Jobs would get back the money invested threefold after a short time period.
๐ต Answer to question 2 - Steve Jobs also knew that he would get back his investment threefold after a short time.
๐ก Morale - When you make an investment, think about the returns you are going to get from it in the future. That's the value.
๐๐บ ๐ฑ๐ณ๐ช๐ค๐ฆ๐ด ๐ข๐ณ๐ฆ ๐ข๐ง๐ง๐ฐ๐ณ๐ฅ๐ข๐ฃ๐ญ๐ฆ. ๐๐ฐ ๐บ๐ฐ๐ถ ๐ฏ๐ฆ๐ฆ๐ฅ ๐ข ๐ฏ๐ฆ๐ธ ๐ธ๐ฆ๐ฃ๐ด๐ช๐ต๐ฆ ๐ฐ๐ณ ๐ข ๐ณ๐ฆ๐ท๐ข๐ฎ๐ฑ ๐ฐ๐ง ๐บ๐ฐ๐ถ๐ณ ๐ฆ๐น๐ช๐ด๐ต๐ช๐ฏ๐จ ๐ฐ๐ฏ๐ฆ? ๐๐ฉ๐ฆ๐ฏ ๐ฑ๐ญ๐ฆ๐ข๐ด๐ฆ ๐ฅ๐ฐ ๐จ๐ฆ๐ต ๐ช๐ฏ ๐ต๐ฐ๐ถ๐ค๐ฉ. ๐ ๐ธ๐ช๐ญ๐ญ ๐ฃ๐ฆ ๐ฉ๐ข๐ฑ๐ฑ๐บ ๐ต๐ฐ ๐ฉ๐ฆ๐ญ๐ฑ ๐