Hello everyone! I'm Robert, born in Denmark with Croatian parents, and currently living in Copenhagen, Denmark. I'm in the startup phase of launching my clothing brand. I began in July, taking on everything myself—from designing the logo and managing social media to crafting the origin story, analyzing the market, and more.
My clothing line focuses on activewear, inspired by the booming active lifestyle trend in Copenhagen, including run clubs and sauna sessions. I've chosen to create a niche and call my clothing "mindful wear," aligning with the growing Danish interest in mindfulness and well-being.
I’m planning to launch in May 2025 and am currently waiting for samples of a recycled polyester tee from Portugal, which I hope will be produced by my (fingers crossed!) future manufacturer.
The brand is called Suntse, which means "sun" in Croatian.
Next up for me is testing the samples and creating a social media video to boost exposure.
A cut out from my origin story for you who would love to know more :
In the heart of the Dalmatian coast, where the sun kisses the sea and time moves to the rhythm of the waves, the idea of Suntse- [ˈsuːnt͡se] was born. “Sunce,” meaning ‘sun’ in Croatian, is more than just a name; it’s a tribute to the warmth, energy, and boundless beauty of the Adriatic sun, under which generations have thrived, creating a lifestyle that celebrates simplicity, sustainability, and in harmony with nature. At Sunce, we’re inspired by this heritage. Our clothing is honoring the mindful and sustainable way of living Each piece in our collection is designed with an eye for detail, comfort and functionality. Drawing parallels from the childhood memories of being in the sun on the family vacations surrounded by loved ones, suntse seeks to reignite that connection with the sun's first rays on our skin- a tradition observed throughout generations. But Suntse is not just about looking good; it’s about feeling good and doing good.
Give the IG a follow, if you want to follow along!