first release results: -$1,928.95

Alex Colón

28d ago in General discussion

on september 17 I did my first drop of 2024 and the results are in.

7 orders totalling to $648.86.

my next drop is nov 1st, and I wanted to archive this to show the community my progress with each release.

my cost of goods:

$165.55 - tees (they were made to order)

$373.26 - ad spend

$2000 - ad agency (brez marketing)

$39 - shopify fee

____

-$1,928.95

to me it's still a win, as the first step is the most important step. trying the hype up method for the next drop by building an sms list, and i'm also focusing on more ugc instagram reel content to drive more traffic, as well as hiring influencers (@m3hkii / @sksippa).

next drop is nov. 1st and I currently have the site down password protected with an early access / discount incentive and running an pre-drop build campaign on facebook ads [thru brez marketing agency] i'll let you guys know how it goes!

let's get it,

alex howlers

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