A company could focus on providing “scarcity-as-a-service” for both e-commerce and digital goods. It could aggregate market intelligence 📊 and data on consumer trends 📈 to help inform how and when brands should leverage scarcity, and pair the data with a widget that can be embedded on websites, mobile apps, product pages, and more to indicate scarcity and provide the pricing engine under the hood to optimize value 💲.