If your views are down lately.. so are most people's.
Tiktok (& Instagram) are pushing videos out MUCH slower, but seemingly to a better audience. Even though views are down, sales seem consistent for many creators (myself included).
This suggests to me that the new algorithm change pushes you to a SMALLER but MORE RELEVANT audience. (This is good news! 🥳)
So should you do?
1️⃣ Don't make going viral the goal.
There's a time and place for vitality, but never at the cost of relevance.
2️⃣ Focus on your specific audience.
- Post to be USEFUL for them
- Show off how your product is THE solution to their specific problem
3️⃣ Most importantly.. don't tie your view count to your marketing confidence.
Happy Monday gang!