Sep 3 in General discussion
饾悈饾悮饾悳饾悶饾悰饾惃饾惃饾悿 饾悁饾悵饾惉 饾悞饾悳饾悮饾惀饾悽饾惂饾悹
If your Facebook ads are performing well, it鈥檚 time to think about scaling them to generate even more leads. There are two main ways to do this.
饾悤饾悶饾惈饾惌饾悽饾悳饾悮饾惀 饾悞饾悳饾悮饾惀饾悽饾惂饾悹
Whether you鈥檝e set the budget at the campaign level or the ad set level, you need to increase the budget by 20-25% every 3-4 days, for the ads that are performing well, in vertical scaling. This slow and steady approach helps maintain your ads' performance without throwing off the algorithm.
饾悋饾惃饾惈饾悽饾惓饾惃饾惂饾惌饾悮饾惀 饾悞饾悳饾悮饾惀饾悽饾惂饾悹
Secondly, you can also scale Ads horizontally by duplicating your best-performing ad or ad set within the same campaign and then setting it up with a higher budget鈥攗sually 50% to 100% more. This method allows you to push for more leads quickly without worrying about the original ads being affected.
Scaling is all about smart adjustments to maximize your ad spend without compromising results.
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