Sep 12 in General discussion
饾悐饾悶饾惒 饾悓饾悮饾惌饾惈饾悽饾悳饾悶饾惉 饾惌饾惃 饾悳饾惃饾惂饾惉饾悽饾悵饾悶饾惈 饾惏饾悺饾悽饾惀饾悶 饾惃饾惄饾惌饾悽饾惁饾悽饾惓饾悽饾惂饾悹 饾惃饾惈 饾悿饾悽饾惀饾惀饾悽饾惂饾悹 饾悈饾悮饾悳饾悶饾悰饾惃饾惃饾悿 饾悁饾悵饾惉
If you're running Facebook ads in any niche to generate leads, it's really important to track the right metrics for decision-making and ad optimization. The most important ones are
饾棖饾椉饾榾饾榿 饾棧饾棽饾椏 饾棢饾棽饾棶饾棻 (饾棖饾棧饾棢): CPL gives you a direct insight into how much you're spending to get each lead. If your CPL is above $30, you must enhance your ad experience to improve results.
Keep in mind, that leads are just info about clients, don鈥檛 stop there.
饾棖饾椉饾榾饾榿 饾椊饾棽饾椏 饾棓饾棸饾椌饾槀饾椂饾榾饾椂饾榿饾椂饾椉饾椈: At the end of the day, you need to know how much you are spending to acquire a paying client/project. To keep the business profitable, your CPA should not exceed 20% of your service charge.
You also need to track the conversion rate from lead to actual customer.
饾棯饾椀饾槅?
Because you might find that some ads are excellent at generating a high volume of leads but fall short in converting them into paying customers. On the other hand, some ads might have a higher CPL but produce leads that convert at a much better rate. All your optimization efforts should focus on balancing these two metrics: CPL and conversion rate.
1
0 comments
饾悐饾悶饾惒 饾悓饾悮饾惌饾惈饾悽饾悳饾悶饾惉 饾惌饾惃 饾悳饾惃饾惂饾惉饾悽饾悵饾悶饾惈 饾惏饾悺饾悽饾惀饾悶 饾惃饾惄饾惌饾悽饾惁饾悽饾惓饾悽饾惂饾悹 饾惃饾惈 饾悿饾悽饾惀饾惀饾悽饾惂饾悹 饾悈饾悮饾悳饾悶饾悰饾惃饾惃饾悿 饾悁饾悵饾惉
skool.com/the-paid-agent-company-8148
Dropping so much value inside of this community!
Leaderboard (30-day)
1
+1
powered by