Oct '24 • General discussion 💥
CASE STUDY: Dan Koe - How he made $4.2M+ in 2023.
This is Dan Koe.
He made $4.2M in 2023.
From writing 30 minutes a day (Persuasive Copywriting to the fullest ✍️).
He says: "When I focus on writing my newsletter for 30 minutes every morning, all of my other content is handled.”
But Before We Start: THE NEWSLETTER ALWAYS COMES FIRST 📧
The top creators know that starting with your newsletter makes every other piece of content easier.
But okay, here's Dan Koe's 7 step system 👇🏼
STEP1️⃣ - NEWSLETTER TO BLOG
Step one is Dan taking his newsletter and adding it to his blog.
This allows him to create a flywheel by sending traffic to see:
1) CTAs to convert more newsletter subscribers
2) CTAs to convert on his products
3) CTAs for recommended selling
STEP2️⃣ - NEWSLETTER TO YOUTUBE SCRIPT
Dan then takes the newsletter and reads it to the camera as a YouTube script; hitting another set of audience on a different platform.
He then uses recommended selling, sometimes mentioning his products in the videos, and promoting his newsletter in the description.
STEP3️⃣ - NEWSLETTER TO PODCAST SCRIPT
I won't go into too much depth here, but Dan has also used that same newsletter/script to repurpose to podcast format as well.
STEP4️⃣ - NEWSLETTER TO LINKEDIN CAROUSEL
Now we're getting into some social content.Starting with the longer form Dan repurposes from his newsletter:
✅ LinkedIn Carousels and Threads (below an example).
STEP5️⃣ - NEWSLETTER TO TWITTER THREADS
Dan promotes his newsletter often.
He even has CTAs to go right to the blog version from Twitter.
You can see a few examples of the same newsletter repurposed into Twitter posts/threads in the image below.
STEP 6️⃣ - NEWSLETTER TO INSTAGRAM.
Dan also repurposes to Instagram in 2 different ways:
1) He takes his LinkedIn Carousels and turns them directly into IG Carousels.
2) He takes his short form content (which I'll show you next) into IG Reels!
STEP 7️⃣ NEWSLETTER TO SHORT FORM CONTENT
Here's a handful of examples of how Dan repurposes his carousels to short form content.
From Newsletter -> Carousel -> Short Form Content.
Dan Koe is a great example about how far you can get when you know how to write deeply.
Mastering this skill can significantly enhance marketing efforts, boost conversion rates, and strengthen customer relationships, making it a vital tool for anyone looking to succeed in today's competitive digital landscape.
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CASE STUDY: Dan Koe - How he made $4.2M+ in 2023.
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