shared is really excellent as a broad idea. You can get traction to your longer form content and increase your multi-platform visibility by use "clipe" and excerpts on your various (if you use various) platforms. Many folks today won't look at long form content until/unless they see and like the shorter form cuts. On the obverse if your transcript your podcast content you can provide rich textual content without having to duplicate efforts. This is very good advice and I thank Justin for posting it.