THE MOST HATED WORD IN COPYWRITING
IMAGINE
THIS WORD IS WHAT MOST OF THE BEGINNERS USE TO PAINT A PICTURE
THEY ALWAYS USE IMAGINE TO SHOW THE READER THEIR DREAM STATES OR MAKE THEM VISUALIZE SOMETHING
THE PROBLEM WITH THIS IS IT TAKES AWAY THE NATURAL FLOW OF YOUR COPY
SO THE SOLUTION IS TO USE YOUR IMAGERY NATURALLY
USE MORE VISUALIZING WORDS LIKE I WAS DWELLING IN CASH FOR EXAMPLE
USE MORE SENSORY WORDS
FOR EXAMPLE: I WAS SHINING LIKE A STAR DUE TO THIS SKINCARE ROUTINE
NOTICE HOW I DIDN'T HAVE TO USE IMAGINE YOU SHINING LIKE A STAR
NOTICE THE DIFFERENCE
LIKE IF THIS POST WAS VALUABLE!
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Chetan Rao
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THE MOST HATED WORD IN COPYWRITING
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