For selling SaaS, supposedly 25+ people are involved in the selling motion and 95% of the sale happens when you are out of the room.
Having a useful, tailored micro-site where prospects can look at recorded demo's, sales collateral, tailored pricing and sign documents in what can help organisations stay accountable on deals in the pipeline.
I see this as the future of selling SaaS.
A more buyer focussed experience with perhaps less face-tine with sellers.