In the video Andrew referenced this post, Link Here:
Here is the Outline of what he covered -
Introduction
- Traffic is the number one thing holding back rapid scaling of a school
- The goal is to detail the best way to get huge amounts of traffic using the "Rule of 300"
II. The Rule of 300
- Spend 100 minutes per day creating content
- Make 100 outreaches per day
- Leave 100 comments per day
- All three activities link together in a unique way
III. Content Creation
- Step 1: Pick one place where your niche hangs out online (social media platform or group)
- Step 2: If you don't have an audience, start with comments instead of making posts
- Step 3: Once you're in the habit of commenting, start making posts (spend 100 minutes per day creating posts)
- Step 4: Improve your profile (add a lead magnet or free school link to your bio)
- Step 5: Build a relationship with the influencer or admins (give them what they want, thank them, share your wins)
IV. Warm Outreach
- Message 100 people per day who comment on your posts or comments, like your posts or comments, or follow you
- Use this as an opportunity to reach out to them and invite them to join your free school community
- If you run out of people who have engaged with your content, do cold outreach
V. Conclusion
- The Rule of 300 is a powerful way to get huge amounts of traffic and grow your school
- By following these steps, you can significantly grow your attention and get more people to join your school.