𝗛𝗼𝘄 𝗜 𝗕𝗟𝗘𝗪 𝗨𝗣 𝗠𝘆 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗔𝘁 𝟭𝟱 [𝗙𝗨𝗟𝗟 𝗚𝗨𝗜𝗗𝗘]

🔥

Did you know our community ranks #78 out of thousands of online communities worldwide?

It didn’t happen by accident.

In this post, I’m sharing the exact strategies that got us there, so you can prevent your own community from becoming a ghost town.

If you struggle with engagement, these strategies will make a huge difference.

Whether you're just starting out or been running your community for a while, it's time to get it up and running.

𝗦𝗧𝗘𝗣 𝟭: 𝗧𝗵𝗲 𝗜𝗱𝗲𝗮 – 𝗪𝗵𝘆 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗠𝗮𝘁𝘁𝗲𝗿𝘀

Engagement is literally everything. If the members aren't engaged, the community falls to crap.

Having an engaged community is the lifeblood of any community.

When members:

Share ideas
Ask questions
Interact with others

This is when the community is alive.

Without this:

Conversations die down
Content becomes sparse
Community loses its sense of purpose

An incative community disengages all of the current members. It also discourages new members that join.

This eventually leads to the downfall of the community.

High engagement leads to growth.

More engagement means more visibility, more sign-ups, and a healthier community.

High engagments fuels the community in many ways.

Active interactions increase the community’s visibility both online and through word-of-mouth, attracting new members.

Engaged members are more likely to invite others, creating a natural and organic growth cycle.

𝗦𝗧𝗘𝗣 𝟮: 𝗠𝗲𝗺𝗯𝗲𝗿𝘀𝗵𝗶𝗽 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 – 𝗦𝗲𝘁𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗧𝗼𝗻𝗲 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗦𝘁𝗮𝗿𝘁

As soon as someone joins the community, the first impressions matter A LOT.

You need to set the right tone from the beginning, this can significantly influence the engagement and long term participation.

Here is a simple hack to do this:

2.1 𝙐𝙨𝙚 𝙈𝙚𝙢𝙗𝙚𝙧𝙨𝙝𝙞𝙥 𝙌𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙨

We need to collect the emails of people that join so that we can build an email list and this is essential for maintaining communication and nurturing relationships with your members.

When you ask them for their email, tell them it's to communicate updates, events, and exclusive content.

Here is how you can implement it:

Use Zapier to integrate member email collection with your community.

This ensures that new member emails are captured.

Example prompt: "What's your best email" (to keep you updated with our best content)

Having their email allows you to send personalised welcome messages, important announcements, and tailored content to keep them engaged.

Another membership question that you need to have is asking members to share what they're struggling with in relation to what the community is about.

Example (for community to teach others how to make money from skool)

"What's your biggest struggle when it comes to making money online?"

Now, by knowing the pain points of the member, you can create targeted content and provide solutions that what they're struggling with.

This will make each member feel engaged and have that sense of belonging, and that they're voice is being heard.

Now that you know what your members struggle with, you can segment your members in your email list so you can tailor differents types of content towards them.

You'll see a massive trend, and the common answers to the second membership pending question, that is how you will segment your members.

When you personalise the emails towards their needs and wants, it will lead to higher satisifaction and retention rates.

By knowing their struggle, know we can develop a follow up sequence on our email list.

When you create a targeting follow up sequence, it shows that you care caring towards thre needs of the members, and this creates trust between you and the member.

When someone joins your community, it's essential to make them feel immediately valued and connected.

A personalized welcome not only sets a positive first impression but also encourages active participation from the start.

This is all setting the foundation for an extremely successful skool community, and will make it way easier to monetise.

𝗦𝗧𝗘𝗣 𝟯: 𝗪𝗲𝗹𝗰𝗼𝗺𝗲 𝗡𝗲𝘄 𝗠𝗲𝗺𝗯𝗲𝗿𝘀 𝘄𝗶𝘁𝗵 𝗮 𝗕𝗮𝗻𝗴

3.1 𝘼𝙪𝙩𝙤𝙢𝙖𝙩𝙚𝙙 𝙋𝙚𝙧𝙨𝙤𝙣𝙖𝙡 𝙒𝙚𝙡𝙘𝙤𝙢𝙚 𝙈𝙚𝙨𝙨𝙖𝙜𝙚𝙨

Use this automation to greet new members, and continue buiding that relationship with them.

The implementation is that as soon as someone joins, send this message:

"Hey (name), welcome to (group name)! Glad to have you here"

The reason we send this message is because it doesn't seem like an automation.

Then once you have time in your day, go through every new member that joins, and ask them about their struggle in your niche (find this through their membership questions)

When you welcome members like this from the start, with automated and personalised messages, it creates a strong community feel.

If you've implemented everything uptil now, you have set strong foundations for a VERY active community.

𝗦𝗧𝗘𝗣 𝟰: 𝗢𝗳𝗳𝗲𝗿 𝗥𝗲𝗮𝗹 𝗩𝗮𝗹𝘂𝗲 𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗕𝗲𝗶𝗻𝗴 𝗣𝘂𝘀𝗵𝘆

Now, instead of pushing sales from the outset, we need to focus on providing genuine assistance and value.

Here's how to offer value without being too pushy.

4.1 𝙄𝙣𝙫𝙞𝙩𝙚 𝙏𝙝𝙚𝙢 𝙩𝙤 𝙖 𝙁𝙧𝙚𝙚 𝘾𝙖𝙡𝙡

Engage personally with the new member by offering them a FREE VALUE call.

After they said this is what they struggle with, offer to jump on quick call to help them out.

Schedule a brief call where you listen to their struggles, challenges and then offer your own help to them.

Use this time to give as much value as you can.

This helps build trust between you and hte member.

The goal of this call is to genuinely help them out and not selling anything.

After the call has ended, schedule a follow up call to present your offer if it's relevant.

If it's not, then don't mention it.

4.2 𝙎𝙝𝙖𝙧𝙚 𝙁𝙧𝙚𝙚 𝙍𝙚𝙨𝙤𝙪𝙧𝙘𝙚𝙨 𝙖𝙣𝙙 𝘾𝙤𝙣𝙩𝙚𝙣𝙩

Now, you need to continue on providing value to the community.

Value can come in the forms of:

Ebooks
Guides
Webinars
Calls
Courses
PDFs

Just offer any value that demonstrates your expertise, and builds that trust between you and the viewer.

4.3 𝙁𝙤𝙨𝙩𝙚𝙧 𝙖 𝙎𝙪𝙥𝙥𝙤𝙧𝙩𝙞𝙫𝙚 𝘾𝙤𝙢𝙢𝙪𝙣𝙞𝙩𝙮 𝙀𝙣𝙫𝙞𝙧𝙤𝙣𝙢𝙚𝙣𝙩

The next step is to create a space within the community where members feel open to share their experiences, ask questions, and support each other.

I want YOU to help out and participate in these discussions by providing them valuable insights.

This increases member satisfaction and loyalty.

When members feel like they're being cared for, it builds even more trust between you and the viewer.

4.4 𝙃𝙞𝙜𝙝𝙡𝙞𝙜𝙝𝙩 𝙎𝙪𝙘𝙘𝙚𝙨𝙨 𝙎𝙩𝙤𝙧𝙞𝙚𝙨 𝙖𝙣𝙙 𝙏𝙚𝙨𝙩𝙞𝙢𝙤𝙣𝙞𝙖𝙡𝙨

To warm up our members, we need to share stories and testimonials from members who have already benefited from your premium services or help.

The social proofs strengthens the trust you've built and shows members that you do what you preach.

Success stories can rapidly build credibility and show other members the power of your services.

When you focus on genuine value through your personalised interactions and resources, you create a community that prioritises members over sales.

This is the way to go.

𝗦𝗧𝗘𝗣 𝟱: 𝗞𝗲𝗲𝗽 𝘁𝗵𝗲 𝗠𝗼𝗺𝗲𝗻𝘁𝘂𝗺 𝗚𝗼𝗶𝗻𝗴 – 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 & 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀

Maintaining long term engagement inside the community requires a flow of valuable content and interwactive challenges.

Consistency is how you build a successful skool community.

Here is how I would go about effectively sustaining the momentum:

5.1 𝘿𝙖𝙞𝙡𝙮 𝙀𝙣𝙜𝙖𝙜𝙚𝙢𝙚𝙣𝙩 𝘾𝙤𝙣𝙩𝙚𝙣𝙩

Post engaging content 1-2 times a day to keep conversations lively and members involved.

Types of content:

Polls (e.g. what's your favourite time management tool?)
Questions (what's one habit you've developed to improve your productivity?)
Controversial topics (is multi-tasking a myth?)
Value (10 ways to fix your productivity today)

Here's how I would go about implement this.

Use AI tools such as ChatGPT to brainstorm fresh new ideas.

Make sure to plan and schedule your posts in advance so you don't forgot.

And also, make sure to mix up the type of posts you do but stay inside your niche.

5.2 𝙎𝙝𝙖𝙧𝙚 𝘿𝙖𝙞𝙡𝙮 𝙑𝙖𝙡𝙪𝙚 𝙋𝙤𝙨𝙩𝙨

Provide consistent value to keep members returning and feeling rewarded for their participation.

Types of Value Posts:

Repurposed content (summarising a podcast, youtube video, newsletter)
Personal stories (sharing your own experiences)

5.3 𝙃𝙤𝙨𝙩 𝙄𝙣𝙩𝙚𝙧𝙖𝙘𝙩𝙞𝙫𝙚 𝘾𝙝𝙖𝙡𝙡𝙚𝙣𝙜𝙚𝙨

Boost engagement and foster camaraderie through regular challenges:

Types of Challenges:

30 day challenges

This encourages members to achieve a specific goal over a set period of time.

Each week could have a different theme to keep the content fresh.

You need to provide guidelines, instructions, and objectives for each challenge to maximise the number of participation.

To drive people to participate and actually win, offer rewards for the people that win.

Make the challenges foster a sense of purpose inside the community and also help every single member work towards and achieve their goals.

This allows members to showcase their progress, celebrate achievements, and build stronger connections with each other.

𝗦𝗧𝗘𝗣 𝟲: 𝗨𝘀𝗲 𝗙𝗿𝗲𝗲 𝗥𝗲𝘀𝗼𝘂𝗿𝗰𝗲𝘀 𝗮𝘀 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗕𝗼𝗼𝘀𝘁𝗲𝗿𝘀

Offering free value is a powerful strategy to encourage participation and strengthen the trust inside your communiy.

When you provide free value, you not only boost engagement but also demonstrate your commitment to helping your members.

Here's how to effectively use free resources to enhance your community's engagement.

6.1 𝙎𝙝𝙖𝙧𝙚 𝙋𝘿𝙁𝙨, 𝙏𝙚𝙢𝙥𝙡𝙖𝙩𝙚𝙨, 𝙖𝙣𝙙 𝙚𝘽𝙤𝙤𝙠𝙨 𝙍𝙚𝙡𝙚𝙫𝙖𝙣𝙩 𝙩𝙤 𝙔𝙤𝙪𝙧 𝘾𝙤𝙢𝙢𝙪𝙣𝙞𝙩𝙮

Provide Valuable Tools and Information:

Types of Resources:

PDF guides (long guides on a certain topic inside your niche)
Templates (practical templates to streamline task and processes)
Ebooks (in depth training with step by step strategies)

Here's how I would implement this:

Quality over quantity (make sure that the resource are high quality and actually helpful)
Accessibility (make the resources easily accessible)
Value (make sure the resources actually provide value)

6.2 𝙃𝙤𝙨𝙩 𝙈𝙞𝙣𝙞-𝘾𝙝𝙖𝙡𝙡𝙚𝙣𝙜𝙚𝙨 𝙒𝙝𝙚𝙧𝙚 𝙏𝙤𝙥 𝙋𝙖𝙧𝙩𝙞𝙘𝙞𝙥𝙖𝙣𝙩𝙨 𝙍𝙚𝙘𝙚𝙞𝙫𝙚 𝙏𝙝𝙚𝙨𝙚 𝙍𝙚𝙨𝙤𝙪𝙧𝙘𝙚𝙨

Encourage Active Participation Through Friendly Competition.

Types of Mini-Challenges:

Skill based challenges (challenges to help members apply new skills they've learned)
Engagement challenges (design activities to promote interaction and share experiences)

Here's how I would implement it:

Define the goals of the challenges to make sure all members know what to expect
Offer resources for the top participants
Acknowledge and celebrate achievements of members showing up everyday
Create mini challenges inside the bigone to create excitement

6.3 𝘽𝙪𝙞𝙡𝙙 𝙏𝙧𝙪𝙨𝙩 𝙬𝙞𝙩𝙝 𝙔𝙤𝙪𝙧 𝘼𝙪𝙙𝙞𝙚𝙣𝙘𝙚

How to foster trust within your community:

Regularly offer free resources
Be open about your intentions
Ask regularly for feedback on the resources you provide

Here's how I would go about implementing this:

Feedback loops (create surveys and discussion threads where members can share their thoughts on the resources)
Iteraton (use the feedback to make the next resource better)
Value (build trust through consistently giving more and more value

6.4 𝙋𝙧𝙤𝙢𝙤𝙩𝙚 𝙍𝙚𝙨𝙤𝙪𝙧𝙘𝙚 𝙎𝙝𝙖𝙧𝙞𝙣𝙜 𝙒𝙞𝙩𝙝𝙞𝙣 𝙩𝙝𝙚 𝘾𝙤𝙢𝙢𝙪𝙣𝙞𝙩𝙮

Encourage Members to Share and Utilize Resources:

Create a resource libarry in the classroom section where all resources are organised and can be accessed by all members
Encourage members to share how they use the resources, provide testimonials, and offer tips on maximixing their benefiits

Here's how I would go about implement this:

Regularly highllight new resources inside the community
Create prompts and discussions around the topics to start conversations

Combine the distribution of free resources with other community activities such as weekly Q&As and workshops.

You can offer exclusive PDFs or training resources to people that join a live webinar inside the community.

This drives higher engagement and participation.

When you leverage these free resources to boost engagement, you create a value driven community that retains members.

This strategy not only boosts engagement inside the community, but strengthens the trust inside the community, making it easy for you to sell to members later down the line.

𝗦𝗧𝗘𝗣 𝟳: 𝗢𝗿𝗴𝗮𝗻𝗶𝘇𝗲 𝗦𝗵𝗼𝗿𝘁, 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗲 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀

Competitions are a powerful way to foster a sense of belonging inside a community and boost engagement.

Shorter challenges work better as members have that drive.

Here's how to efectively organise and manage these challenge:

7.1 𝙒𝙚𝙚𝙠𝙡𝙮 𝘾𝙝𝙖𝙡𝙡𝙚𝙣𝙜𝙚𝙨

Keep Them Short and Fun—Don’t Drag Them Out

Weekly challenges are ideal for maintaining momentum without overwhelming your members. By keeping challenges brief and enjoyable, you ensure high participation rates and sustained interest.

Weekly challenges are a great way for maintaining momentum without overwhelming your members.

Make these challenges short and enjoyable. This increases participation rates and interest throughout the challenge.

Here are some types of weekly challenges:

Creative tasks (encourage members to showcase their creativity)
Insightful contributions (promote thoughtful discussions and quality content)
Skill development (help members enhance their skills)

Here's how I would go about implementing this:

Clearly define what the challenges are and what you expect from the members
Limit the duration of the challenge to one week
Make sure that the challenge is accessible to all members

Now of course, every challenge needs to have rewards as well.

Here are some types of prizes you can integrate into your community to incentivise more members to participate:

Exclusive content (access to premium guides)
Templates and tools (customisable templates)
Recognition (features in the community hall of fame)
Relevant rewards (prixes that are highly relevant to the community)

If you're stuck and don't know some examples of weekly challenges, here are some which you can use:

“Most Insightful Post of the Week” – Reward the member who contributes the most valuable and thought-provoking post.

“Best How-To Guide” – Encourage members to create comprehensive guides on specific topics, fostering knowledge sharing.

“Photo Challenge” – If applicable, ask members to share photos related to your niche, such as workspace setups or project outcomes.

By organising these short and interactive challenges, you create a community that has a sense of belonging and engaging.

𝗦𝗧𝗘𝗣 𝟴: 𝗠𝗮𝗸𝗲 𝗜𝘁 𝗙𝘂𝗻 𝘄𝗶𝘁𝗵 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗚𝗮𝗺𝗲𝘀

Community games are a great way of enhancing the interaction inside your community and building that sense of belonging.

Here's how to effectively incorporate these games into your community.

8.1 𝙏𝙤𝙪𝙧𝙣𝙖𝙢𝙚𝙣𝙩-𝙎𝙩𝙮𝙡𝙚 𝘾𝙤𝙢𝙥𝙚𝙩𝙞𝙩𝙞𝙤𝙣𝙨

Launch Events Like "The 1% Club Games"

Tournament-style competitions introduce a structured and competitive element that can significantly boost engagement. By emulating popular tournament formats, you create an exciting and dynamic atmosphere that encourages continuous participation.

These are tournament sstyle competitions that introduce a structured element to boost engagement.

Structure It Like a World Cup, with Rounds and Eliminations:

Here's how I would go about implementing it:

Stages

Divide the competition into multiple stages or rounds.

These could be group stages, knockout rounds, and finals.

This structure keeps the excitement alive as members progress through the tournament.

Brackets

Use a bracket system to organise the matchups.

This can be visually represented inside the community.

Timing

Schedyle each round over a specific period of time to maintain momentum and give members time to complete the challenges.

Use Tools Like a “Wheel of Names” to Create Random Matchups:

Variety is key to maintaining interest and catering to different member preferences.

Offering a range of challenge types ensures that there’s something for everyone, fostering broader participation and sustained engagement.

Celebrating achievements not only rewards individual members but also inspires others to participate and strive for their own successes.

Create Recognition Programs:

Member of the week/month (feature the top performers or the most active members)
Achievement badges (award digital badges or titles to members who complete specific challenges or reach milestones)

Here's how I would publicly announce this inside my community: