Avoiding TikTok Violations (from the horse’s mouth)
Got this directly from TikTok in one of their invite only discords:
One of the biggest pain points we hear from creators is regarding violations. Here's some best practices on one of the most common violations creators get.
TikTok Shop does not allow the promotion of:
- Weight-gain and muscle-building products that are typically used for pursuing specific body aesthetics
- Any product or supplement claiming to aid in weight management, fat reduction, or similar goals
- Any product or supplement promoting an unhealthy body image or unhealthy relationship with food
When posting about health-related content:
- Focus on sharing general wellness content or healthy lifestyle tips without giving or implying any form of medical advice.
- Encourage viewers to seek professional medical advice for specific concerns or conditions.
- Exercise caution and ensure that any health-related statements are based on scientifically-validated evidence and comply with regulatory requirements.
For more information about this policy, including examples, please read this article:
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Daron Payne
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Avoiding TikTok Violations (from the horse’s mouth)
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