Aug 26 in General discussion
You don't need what's new. You need what works.
As humans, we are all susceptible to shiny object syndrome.
It's no different for finding new ways to grow your pipeline and sell more homes.
Agents are extremely quick to jump on "new trends"
e.g AI Marketing, Chatbots, ads on X, ads on FB, IG, posting on Youtube etc.
The truth is: You don't need what's new. You need what works.
There are fundamental elements to a marketing campaign which MUST be met in order to speak to the homeowner.
All homeowners have the same desire, regardless of location: sell my home for the MOST amount in the SHORTEST time possible.
There are a million and 1 ways in which we can find new leads and speak to homeowners, but if at the core you aren't meeting these fundamentals in your marketing, it won't work.
So next time you're considering trying a new way of getting leads because the last bunch of things you tried didn't work, ask yourself if it's the method's fault, or the marketing itself.
✌️Josh
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You don't need what's new. You need what works.
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