Tonight's Discussion Topic: Building Recognition

Tonight we will discuss a few top performing creators and notice how each of them branded themselves in a specific way to reach their following, and successes that they have.

@doug_townson

“Come Holler”
Reacts to clickbait hook, sells the car

@deendoes

Uses his voice to brand himself
Recycles satirical quotes
Same font every time

@higherupwellness

Always wearing glasses
Frames his face the exact same way in every clip
Same font, same captions

@shreddedsages

Always shirtless
Talks with the same tone in every clip
Always reviewing a product to explain how bad it is for you
Always speaks as if it’s conversational (talking to the camera man)

@alexathanacio

Always starts his videos from a side profile of his face
Generally does skits, and plays all parts male or female

@thehairyhare

Excellent example of branding/recognizability - he recently started adding new reactions but he hit 1M using the same 2 clips
Always reacting to a cringe clickbait clip
He is the most simple example I have ever seen. He only recorded 2 clips ever to hit 1M. Same clips.
Every video he uses the same 2 recordings to react to the video: “hwhat” “What in the actual fu-“

@cadenmcdonald

Built his brand as the “Toothless Cowboy”
Generally this guy is either reacting to a clip, or hopping on a trend, but he built his following/recognition because he is missing his front tooth. He made that his brand. People recognized him because of it.

@DukeGomez7

9/10 times he is reacting to a cringe clip in his car. His accent helps with branding and recognition as well.
Ended up branding himself as a masculine character, and now sells merch and has met tons of huge celebs.

@cornbreadcowboi

This guy actually follows me and has a similar brand.
Notice how he walks in slow motion, always wears a hat that’s 3 sizes too big, and a shirt that’s 3 sizes too small.
Generally he’s hopping on a trend, or getting out of his car in all of his clips.

@im6footseven

Always reacting to another clip
Same angle in every video, same dark lighting.
Always speaking into a mic from a side profile.
Slogan “respectfully of course”

@waylon.6.7

Mf used to follow me back when he was at 35k. I think he was worried I was about to surpass him.
Always uses a trending quote
Always incorporates his truck, boat, or property
Has used my quotes multiple times (bc they work and are on brand)

@creatorkarro

Almost nothing about his videos are identical, however, he’s branded himself through an aesthetic. Which is generally dark themed.
Always has a tint to his clips (makes text pop)
Same font
Re-uses clips to gain recognition

@Micomoney

Same as creatorkarro - (I often get them confused).
Almost nothing about his videos are identical, however, he’s branded himself through an aesthetic. Which is generally dark themed.
Always has a tint to his clips (makes text pop)
Same font
Re-uses clips to gain recognition

@gstaadguy

Interesting example. I want you to pay attention to something…Look at the face he makes in all of his reels. It’s kind of like a snobby, rich kid, frown.
He branded himself as a snobby rich kid, capitalizes on trending quotes.
Don’t overthink your brand. This guy literally branded himself making a weird face over and over again with different style content.
“Old-Money, rich, European, snobby”
Look at his profile pic, and his grid. The face is repetitive.
His name is Colton, but he created this “character” named Constance for his reels.

@thatguyged

Same dark tones
Peaky Blinder Aesthetic
Depressed/bad boy style content
Same exact hashtags in the exact same order in all of his reels.

@kydyuzhini

Another excellent example: Unboxing videos.
Reacts to product clip
“I need this on my desk now” Prop: Credit card
Tests product
Fake cries at the end of each clip where the product sucks. (Even uses the same sound and filter)

@ohmontaine

Talking videos, always starts it out saying the exact same phrase
“Do you want to hear another absolutely disgusting secret about men that they absolutely do not want you to know, and as usual this is an absolutely full-proof method, please pay attention and do not tell anyone I told you.”
Always tugging on his shirt to show off his v-taper (sex appeal to women)

1 comment

Gentlemen's Ranch

skool.com/social-empre-5402

Building and expanding businesses and creators using social media

Leaderboard (30-day)