Jan 30 in General discussion 💬
the biggest outreach advantage
for me the biggest advantage that I found so far
is being unique
this served me incredibly well
I had a HUGE disadvantage in my market, but being unique and using unique methods covered it completely, and gave me an unfair advantage as well
people don't want to see a copy of another copy
as humans, we get bored incredibly easily, especially in today's age
so to avoid seeing the same thing over and over again our brain just ignore it completely with 0 chance of standing out or having interest in it
you could have the best offer in the world but if people don't want to hear it, it becomes useless,
but how do you stand out?
I divide it into 2 ways
1 hyper-personalization
if you personalize EVERYTHING, you will always stand out because every lead is different, there will be no fixed pattern so our brain will always perceive it as new
I've seen people putting personalized memes into their emails, videos, and even handwritten letters
It should take you 30 minutes or less to personalize or else is not worth it
2 Pattern-breaking
our brain has a tendency to create patterns around things we see every day, including outreach
the problem is that everyone sends the same outreach so our brain has created a pattern around it
but the good thing is that if you break that pattern EVERYONE will respond and be interested
but how do you create something pattern-breaking? By following these
1 look at what other people in your niche are doing (search it on YouTube or ask directly about your niche
2 find all the common points/similarities
3 make a list of similar things and AVOID THEM
4 create an outreach script/method without any of the common points/similarities (don't overthink it, you will fail a ton of times this is why we do step 5)
5 test, iterate, and repeat
comment below something that makes you different from your competition!
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1 comment
the biggest outreach advantage
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