Aug 8 (edited) in General discussion
Do You Know What Is the Main Hiring Struggle for Small Businesses in Small Towns?
Hi everyone,
I recently went on vacation in a small town and happened to stop and talk to some local small business owners. They shared with me that one of their biggest struggles is attracting high-quality candidates for job openings. This got me thinking about effective strategies to overcome this issue. Here are five strategies I’ve come up with to improve the hiring process:
- Offer your current employees a referral bonus for bringing in new hires who stay with the company. A monthly bonus of $50-$75 can be effective in keeping both the referring employee and the new hire engaged. Adjust the bonus amount based on your business’s financial capabilities and the roles you are hiring for.
- Ask your clients and patrons for referrals with specific requests. Instead of a general request like "Do you know someone looking for a job?", try, "I'm looking for someone to work 15-20 hours a week doing bookkeeping and inventory. Do you know anyone who might be interested?" This specificity increases the likelihood of receiving referrals for suitable candidates.
- Contact local high schools, community colleges, and vocational training centers. These institutions often have job placement programs and can help you connect with students or recent graduates looking for part-time or entry-level positions.
- Organize open houses or mini job fairs at your business. This allows potential candidates to see the workplace, meet the team, and get a better understanding of the job requirements. It also gives you a chance to assess candidates’ professionalism and interest in the role. If hosting a job fair seems too much, work with your local chamber of commerce to help coordinate a fair for your town in exchange for marketing opportunities for your business.
- Craft clear and detailed job descriptions that outline the responsibilities, required skills, and expectations. Highlight any unique benefits your business offers, such as flexible hours, opportunities for growth, or a supportive work environment. This helps attract candidates who are genuinely interested and qualified.
These are the strategies that came to mind, and I know some of them definitely work. Have you tried any of these tactics? What was your experience? Share your thoughts in the comments below ⬇️
Best, Amanda
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Do You Know What Is the Main Hiring Struggle for Small Businesses in Small Towns?
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