DAILY VALUE LEARNING POST ❗️ · SimplyClose Blueprint

DAILY VALUE LEARNING POST ❗️

OWN THE NEGATIVES.

I learnt this today & i think it might help a lot of your guys learning as it has with mine!

So the degree to which they buy is directly correlated to how much they trust you so with this being said let’s say you state all the positives of the service such as “if you work with me your going to make a ton of money (positive) but it’s going to be a ton of work your going to have to go through, hundreds of hours worth of videos, 5 hours a day everyday (negative) .”

What if we switched this from positive > negative to negative > positive? With this if we own all of the negatives right away, the prospect is psychologically going to trust you more as you’ve thrown all the negatives out before you’ve even talked bout what good is going to come out of this.

It’s the negative consequence of the positive that amplifies the believability of the statement. Warning people that the extreme adverse effects of the result that we are promising in an extreme fashion and it makes the underling believability of whether or not they are going to achieve it seem assumed and then it makes the entire set of the pre seeding argument more persuasive and believable.

OWN THE NEGATIVES 💥

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