Apr 1 (edited) in Start Creating Here
Chaos to Creation, Doubt to Desire.
Getting started is scary tough.
Your subconscious mind is programmed to keep you safe, which is why you feel fear of the unknown.
As your mind is fixed on stopping you.
But that’s all it is, False Evidence Appearing Real.
Easily defeated by having a firm goal that excites you, because fear and excitement share the same hormonal characteristics.
Like the sinking feeling in your stomach, just before the roller coaster reaches the top, and then falls away through gravity, caused by adrenaline.
Our inbuilt survival mechanism causes us to get ready to fight, flee, or most often freeze.
It feels like we may die, lose the safety of the group, it creates panic.
The job of your marketing message is to induce that feeling, fear of missing out, before leading your prospect through your roadmap steps, delivering them to the safety of their desired solution.
Like a roller coaster returning to the start.
If you have never ridden a roller coaster, the fear is based on your lack of experience.
After your first ride returns safely, you either love it, or hate it.
Either way, you repeat it again and become an adrenaline junky.
Or reject it forever.
My job in Signature Product Academy is to help you understand the psychological steps your prospect goes through at each stage of the process.
Before they reach any decision.
They call it selling the sizzle.
The mouthwatering smell of your favourite food, that leads to anticipation of the desired result.
Not the result itself.
Are you ready?
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Chaos to Creation, Doubt to Desire.
skool.com/signature-product-academy-1786
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