I'm curious how you think through using an indirect or direct VSL. For example: I'm working on a few "lifestyle" offers. One in particular is a company that ran the largest poultry pasture farm in America and now teaches people how to farm and homestead. It's a mix of clients that want to make income from starting a farm and people who want to live primarily off food that they grow/raise.
How would you think through choosing indirect vs. direct?