Sep 25 in 💌 Sales Emails
Tips for crafting sales emails that connect AND convert
Knowing how to write compelling and persuasive emails is one of the most important skills a salesperson can develop. But let's be real, it’s easier said than done.
Here's a handful of 'best practices' you can apply to ANY type of email.
Grab their attention with a short subject line:
(3-5 words max). No caps, keep it chill.
I love using "+" signs in my subject lines...
Example: "risk management + question"
Make it about THEM, not you:
Swap out “I” for “You”. Beware of using “We” and “Us”
Your prospect doesn’t care about you...yet.
Focus on THEIR needs first!
Eliminate the fluff:
Keep it short and sweet. Be direct and get straight to the point.
Long-winded emails? Ain’t nobody got time for that!
Make it conversational:
Use simpler words, fewer words per sentence.
Think like a 3rd grader - Dumb. It. Down. Data shows this works. Who knew?!
Tone matters:
Write with a slightly positive tone. Not too much, just right.
Words like “great” and “wonderful” boost response rates by 10-15%.
But, beware of excessive exclamation points!!!!
Mirror their verbiage, structure, and punctuation:
Once they respond, lock onto their style and mirror it.
Use their words, match their format, copy their punctuation.
It’s like being a chameleon, but with words!
Getting REALLY good at communicating through email takes practice, but trust me, it’s worth it.
Got other email tips? Drop them in the comments. 👇
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Tips for crafting sales emails that connect AND convert
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