7 Best Keap Alternatives For CRM & Automation
Keap (formerly Infusionsoft) has long been popular in CRM and marketing automation. However, it's not for everyone, and the range of alternative tools available today may offer the features and value that better suit your business needs. GoHighLevel is our top choice for those seeking an all-in-one platform that simplifies client and campaign management.
1. GoHighLevel – Best Keap Alternative
Overview: GoHighLevel is a comprehensive platform that combines CRM, sales funnels, email and SMS automation, and client management. It’s particularly suited for agencies, consultants, and businesses looking to manage all aspects of customer engagement on one platform. GoHighLevel provides a high level of customization and flexibility, making it easier to handle multi-channel marketing efforts and improve lead conversion.
Key Features:
  • Full CRM with customizable pipelines and lead scoring
  • Multi-channel marketing automation (SMS, email, voicemail, and more)
  • Funnel and landing page builder for seamless lead generation
  • Membership sites and online course creation
  • White-labeling options for agencies
Pricing: Starts at $97/month with an Agency plan at $297/month for unlimited clients.
Ideal For: Agencies and businesses needing an all-in-one CRM and marketing platform.
2. ActiveCampaign – Best Keap Alternative for Advanced Email Automation
Overview: ActiveCampaign focuses heavily on email marketing automation with advanced segmentation and workflows. It's a great choice for businesses primarily looking to enhance their email campaigns and manage CRM activities without the full range of Keap’s features. ActiveCampaign’s drag-and-drop automation builder allows users to create custom workflows with ease.
Key Features:
  • Advanced email automation and segmentation
  • Built-in CRM with lead scoring
  • A/B testing for campaigns and email content
  • Integrates with over 850 apps, including e-commerce platforms
Pricing: Starts at $15/month for the Lite plan, which includes basic email automation and scales up for advanced features.
Ideal For: Businesses focused primarily on email marketing and CRM without extensive funnel needs.
3. HubSpot – Best Keap Alternative for Marketing and Sales Integration
Overview: HubSpot is an all-encompassing CRM platform that combines marketing, sales, and customer service tools in one. It's particularly valuable for businesses that need a CRM with built-in marketing features and is well-suited for content-driven marketing strategies. Unlike Keap, HubSpot offers a free tier with essential CRM functions, making it accessible for startups and small businesses.
Key Features:
  • CRM with sales and marketing automation
  • Landing page builder with integrated analytics
  • Customer service tools, including ticketing and knowledge base
  • Extensive integrations and ecosystem
Pricing: Free for basic CRM; premium plans start at $45/month for Marketing Hub Starter.
Ideal For: Businesses needing a full marketing and sales suite with an easy entry-level plan.
4. Zoho CRM – Best Keap Alternative for Customization and Affordability
Overview: Zoho CRM is a highly customizable and affordable CRM solution with a variety of modules for sales, marketing, and customer support. Unlike Keap, Zoho CRM offers a flexible range of plans with different feature sets, allowing businesses to scale up as needed. It’s well-suited for small and medium-sized businesses looking for robust CRM features without a high price tag.
Key Features:
  • Customizable CRM with drag-and-drop modules
  • Sales and marketing automation, including email campaigns
  • Integrates with the entire Zoho Suite for advanced capabilities
  • AI-powered analytics and reporting tools
Pricing: Starts at $14/user/month with advanced features at higher tiers.
Ideal For: SMBs needing an affordable, customizable CRM solution with growth potential.
5. Pipedrive – Best Keap Alternative for Sales-Focused CRM
Overview: Pipedrive is a CRM designed with a focus on sales teams, featuring an intuitive interface and straightforward functionality. Pipedrive makes it easy to manage the sales process with its visual pipeline, lead scoring, and tracking features. While it doesn’t offer extensive marketing tools, Pipedrive excels at helping sales teams close more deals.
Key Features:
  • Visual sales pipeline with drag-and-drop functionality
  • Customizable dashboards and analytics for tracking performance
  • AI-powered lead scoring and recommendations
  • Integrations with key tools, including email platforms and Slack
Pricing: Starts at $14.90/user/month
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Ideal For: Sales-focused businesses needing a straightforward and efficient CRM.
6. Ontraport – Best Keap Alternative for E-Commerce and Membership Sites
Overview: Ontraport combines CRM and marketing automation with specialized tools for e-commerce and membership-based businesses. Unlike Keap, which requires integrations for certain features, Ontraport includes landing pages, email marketing, and payment processing in one platform, making it a strong alternative for online businesses looking for a streamlined solution.
Key Features:
  • CRM and email marketing automation
  • Landing page builder and payment integration
  • Membership site and subscription management
  • Customizable business automation workflows
Pricing: Starts at $79/month for essential features.
Ideal For: E-commerce and membership-based businesses needing an all-in-one platform.
7. Kartra – Best Keap Alternative for All-in-One Marketing with Funnel Building
Overview: Kartra is a popular all-in-one marketing platform that offers advanced funnel building, email marketing, CRM, and membership site capabilities. While Keap focuses more on CRM and email marketing, Kartra offers robust marketing automation with a special emphasis on funnel creation and e-commerce integrations, making it a strong contender for businesses focused on lead generation and sales.
Key Features:
  • Comprehensive funnel builder with customizable templates
  • CRM with contact management and tracking
  • Membership site creation and digital product sales
  • Built-in affiliate management
Pricing: Starts at $99/month for the Starter plan.
Ideal For: Businesses seeking a comprehensive sales funnel and marketing automation tool.
Final Verdict: Choosing the Best Keap Alternative
When looking at alternatives to Keap, it’s essential to consider your specific CRM, automation, and budget needs:
  • GoHighLevel is the best choice if you want a powerful, all-in-one CRM solution with multi-channel marketing, landing pages, and automation. It offers extensive features at a competitive price and is ideal for businesses and agencies looking to consolidate their tools.
  • ActiveCampaign and Zoho CRM are excellent for email-focused CRM needs, offering high customization and integration capabilities.
  • HubSpot and Ontraport are strong contenders for businesses looking for a combination of CRM, e-commerce, and marketing tools, with affordable entry points.
Ultimately, GoHighLevel leads the pack as the top Keap alternative, bringing flexibility, automation, and CRM management under one roof. For businesses looking to centralize their marketing efforts, GoHighLevel is the way forward.
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Evan Mitchell
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7 Best Keap Alternatives For CRM & Automation
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