What’s the Best Approach to Manage Mailing Campaigns for Clients?

When someone agrees to let us reactivate their email list to boost sales, what’s the best way to approach mass mailing?

Use Their Existing Email Platform?

Should we utilize their current email marketing accounts (e.g., Mailchimp, Aweber) to send re-engagement or survey emails?

Transferring the List?

Should we request the list in Excel format, upload it to our Aweber account, and manage the campaign from there?

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