Oct 9 in General discussion
Influence Marketing for martial arts
Well… here’s update
In our meeting, we focused on powerful strategies to grow your martial arts school by building partnerships, marketing effectively, and leveraging influencers to promote your programs. Here’s a breakdown of key takeaways and next steps for you as a martial arts school owner.
Key Highlights:
• Demonstrate Value: Focus on proving your worth to potential partners before forming a relationship. Build trust through bettering your classes everyday!
Progress must be shown!
• Understand Your Perfect Customer: Targeting the right audience is critical. Wasting time, money, and energy on the wrong customers won’t lead to success. Find influencers in your local community who align with your perfect customer profile.
• Marketing vs Advertising: Know the difference. Marketing puts you in control of the message; advertising pays to distribute that message. Focus on marketing strategies that allow for greater consistency and control.
• Leverage Influencers: Connecting with key influencers who can promote your martial arts school to their followers is crucial. Just like Michael Jordan and Nike, having someone else endorse your business can change the game.
• Social Media Power: Use visual content (pictures and videos) of your classes and students, and post on social media every day. Encourage your students and their parents to share their experiences with your school.
Next Steps:
1. Find Local Influencers: Research and identify key influencers in your area who align with your perfect customer profile.
2. Ask for Referrals: Every time you meet a new student, ask who they know that might also be interested in martial arts training.
Always or nevers ?!?! Which is it?
3. Daily Engagement: Talk to your students and parents daily about their jobs and hobbies. You might discover influencers within your own community.
4. Post Daily on Social Media: Create and share content every day. Ask your students and their parents to take pictures and post about their experience at your school.
Keep the momentum going, and watch your martial arts business thrive!
#RiseForward
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Influence Marketing for martial arts
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