6d ago in Wins and Lessons Learned
Motivation Monday - How To Make Sales This Week
Key Takeaways
- Persistence in follow-up is crucial: text, call, and pursue leads aggressively
- Holiday season presents unique opportunities for sales; capitalize on downtime
- Immediate action post-demo (trials, commitments) significantly increases success
- Continuous marketing and outreach are essential, even post-demo and during onboarding
Effective Lead Follow-up Strategy
- Text leads immediately if they don't show up for scheduled Zoom call
- Call after 1 minute if no response to text
- 80% success rate in reaching leads through this method
- Example: Lead forgot call, joined 3-4 minutes late, committed to trial within 15 minutes
Persistence in Outreach
- Pushback from leads (e.g., "stop bothering") doesn't mean stop reaching out to everyone else
- Continue outreach if you believe your product fits their needs (ICP)
- Push boundaries with copy and outreach methods to find the "envelope"
- Marketing shouldn't stop post-demo; continue through onboarding and beyond
Leveraging Technology for Scheduling
- Use tools like Calendly integrated with Zoom for efficient scheduling
- Wait until start time to initiate contact if lead has confirmed
- Preemptively reach out if lead hasn't confirmed meeting
Capitalizing on Holiday Season Opportunities
- Next two weeks crucial for sales; businesses looking to spend marketing budgets
- Find "dead spots" during family time to work (e.g., in-laws visiting)
- Target leads during travel times (airports, trains) or when they're likely checking email
- Book demos for after New Year or between Christmas and New Year
Immediate Action and Follow-up
- Text and call leads immediately upon showing interest
- Don't slack on follow-ups during holiday season
- Aim to get leads on demos quickly
Next Steps
- Message 5 businesses immediately after this meeting
- Intensify outreach efforts in the next two weeks
- Prepare for increased content creation (videos) in coming weeks
- Review and optimize demo-to-trial conversion strategies
- Implement aggressive text/call follow-up for no-shows
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Comment below so I know to keep em going or stop in here.
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Motivation Monday - How To Make Sales This Week
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