Aug '23 in Strategic Mastery
Use the rule of 3
The rule of three states that when you offer three different levels of service. Or perhaps, three different products at different pricing positions, most people will buy the one in the middle.
So the idea behind the rule of three is that you create three levels of service and you position the middle level as the 'best deal'. The outcome of this is that you increase sales from your standard offering to a higher level of sale, thereby increasing your average unit of sale.
In the next few days, I'm going to be producing a video to explain this further to the Results Mastery University under the strategic mastery training.
Steve
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Use the rule of 3
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