When I was first on Kitces podcast, I didn't understand the reach he had with his podcast and message. On a recent trip to Asia, Australia, and New Zealand I was able to deliver 11 talks to thousands of advisors on client and COI engagement throughout Singapore, Sydney, Queentown, Auckland, and South and North NZ.
While the cultures around advice and biz development are slightly different, one thing was consistent.......Kitces. At some point in each of the talks, someone approached me to tell them they were familiar with my work through the Kitces podcast.
He's a great interviewer and one of the rare ones who contributes to the conversation as much as he asks questions. If you haven't listened to the first one I did when first introduced to Michael, it may be a good listen.