29d ago in General discussion
How to think about LEADS
When we are conducting business, we are not just processing transactions - We are building connections. If you are transaction minded you will miss out on one of the most crucial parts of building a real estate business -> Past Client Referrals.
The arc you want to take your leads down:
- Lead -> You have had an initial conversation and they have raised their hand as being interested. This could be through one-on-one conversations, one-to-many social posts, or a variety of other mediums. The goal here is to get hand raises. Present the information with enough creativity and value that they click the link, fill out the form, or say they are interested.
- Client -> From this pool of leads some % of them will turn into clients. The ONLY way this happens is if you FOLLOW UP. You did the conversation work to get them here, now you need to do the conversation work to convert them from somewhat interested - to let's complete a transaction.
- Fan -> Though the process of them becoming a client you want to be intentional to serve them above and beyond their expectations. You want them to be such a fan of you and your business, that they become unpaid brand ambassadors. At anytime when anyone brings up Real Estate, they jump at the opportunity to say your name. "You don't even need to consider anyone else, listen to what Nugget did for me and my family." This is how you speed up the momentum of your business and generate annual returns for 0$ of advertising.
LEAD -> CLIENT -> FAN!!
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How to think about LEADS
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