RVA Sunrise #10 Direct Sales from the Ranch:

Smart Move or Endless Hustle?

So, you’re selling your meat or farm products directly to the public; online, farmers’ markets, restaurants, wherever. Or maybe you’re thinking about jumping into the game because you’ve heard it’s the ticket to that ‘premium price.’ Sounds great, right?

But here’s the thing: by the time you’ve spent your weekends at farmers’ markets, run ads, managed logistics, answered a million emails, and crunched the numbers, that premium starts looking a little less…premium.

Let’s get real:

1️⃣ What’s your time, focus, and energy actually worth?

2️⃣ Is running a food distribution business really what you want to do, or did you just want to ranch, farm, and enjoy life?

Whether you’re already deep in the hustle or thinking about jumping in, this video is for you. We’ll break down the hard truths, the overlooked questions, and the real costs of selling direct. Spoiler: it’s not all Instagram-worthy moments and smiling customers.

Let’s figure out if this is actually working—or if it’s working you to death.

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