May 2 (edited) in Prospection
Understanding the difference between SDRs and BDRs in sales
If you are starting your career in sales there is a lot of lingo.Understanding the difference between SDRs and BDRs in sales
Ever wondered about the dynamic duo of sales, the SDR and the BDR? These two acronyms often float around sales departments, but what exactly do they mean?
In the fast-paced world of sales, understanding the nuances between Sales Development Representatives (SDRs) and Business Development Representatives (BDRs) is crucial for success. Let's dive into the trenches and unravel the differences between these two roles.
The key difference is the type of activities these two roles execute. The SDRs are mainly focused on inbound prospection and the BDRs are focused on outbound prospection.
The differences between inbound and outbound prospection.
The prospection activities focus on exploring within a lead or an account any opportunities that are worthy to pursuit. Both SDRs and BDRs are entry level sales positions that should execute such activities in an inbound (SDR) or outbound (BDR) context.
They key difference between inbound and outbound prospecting boils down to who makes the first approach to engage in a conversation, either the lead (inbound) or the salesperson (outbound).
Inbound prospection happens when the first approach is made by the lead. Most of the time, this will be enabled by an inbound funnel, that will capture the information of such leads anytime there is an interaction with high value content (created by the marketing team).
Outbound prospection happens when the first approach is made by the salesperson within the company. This, most of the time involves the creation and execution of a prospection plan, where the BDR does extensive research and creates hypothesis on how to approach and engage key decision makers on the target company.
Regardless of who gave the first step, be open to learn and understand the lead's/prospects pains to provide a great experience
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Understanding the difference between SDRs and BDRs in sales
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