The Only Way your Coaching Business Survives the AGE OF A.I....

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In November of last year CHATGPT became available to the public and since its release the way we do business has fundamentally changed.

The INFORMATION age is Behind us and the INTEGRATION or EXPERIENCE age is here.

What does that mean?

Well it means that the old way of simply unpacking your Knowledge and packaging it as a course or a service will no longer be enough as a coach or health professional.

Information has become fully democratized and for many, CHATGPT Can already produce better content and better courses way faster than they ever could.

So if you are using CHATGPT for all your content, courses, emails etc and AI Can replace you and your entire content strategy I promise you… you will be out of business faster than you can even imagine.

CHATGPT commoditizes knowledge allowing consumers of information or coaching programs to make purchasing decisions based solely on the price-tags of the item in question and so the Consequence of using CHATGPT for everything is that there will be nothing unique about you or your offer and you will be competing with others based on price…

And in any industry, competing on price is a fast race to the bottom.

So how do you avoid being in a situation where you have to continually cut your price just to compete in the market as a health professional or coach?

By creating something that AI Can’t replace and that can’t be replicated.

For us that means a shift in focus towards 3 things:

1) Community Over Funnels

2) Personal Brand over Direct Response Marketing

3) Experiences over Information

This coupled with the awareness that people don’t buy coaching programs they buy the Professionals we will be able to create value that can’t be replicated or replaced With A.I. allowing us to continue to raise our prices when others are dropping theirs.

So use CHAT GPT to help with your creation process just don’t unwittingly create a situation where you let AI Replace you and your business.

Would love to know your thoughts in the comments - AI Discussion anyone?

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