Reaching out to potential guests

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When emailing or Dm'ing potential guests, focus on the big idea and THEM. Not you.

Here are two emails. Which do you think works better?

Hey [Name],

I'm reaching out because I have an amazing podcast called A Look into Leadership, and I think you’d be lucky to be a guest on it. We delve deep into the lives of successful entrepreneurs, and I believe my audience would benefit immensely from listening to our conversation. I'm getting booked up fast, so let me know ASAP.

Hey [Name],

My name is Eric, and I'm the host of a podcast called A Look Into Leadership, where we talk to entrepreneurs about their achievements, and I saw your [thing they sell] on one of your Instagram posts and I would love to see if you wanted to come talk about it on the podcast. That [thing they sell] is definitely the kind of thing my listeners would buy.

And if there's anything specific you want to discuss, like [specific topic you know they would want to talk about], we can cover that as well! Let me know when you're available!

Neither? Give me your example

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