Part three - How to Build Your Email List with Chatbots - What are Chatbots?

Chatbots are software applications that sometimes use artificial intelligence (AI) or a set of predefined messages to have a conversation with a user or subscriber, such as a prospective customer.

Often, you will find chatbots on website landing pages. However, they are now becoming the norm on social media like Facebook and Instagram as well as in other applications.

It is only recently that businesses have begun to realize the great potential of using chatbots to grow their email database.

The benefits of building your email list

So, why should YOU be so focused on building your email list, anyway? Let’s just focus on the data:

59% of consumers say receiving an email has impacted their purchase decisions. (statistics from 2020)
61% of consumers report that they prefer to be contacted by brands through email. (statistics from 2019)

This really makes sense, especially when you consider the personal nature of emails. Compared to other forms of marketing, email feels more like a one-on-one conversation.

Your emails can be used to build relationships with your customers, grow your brand's reputation, and establish trust between you and your customers.

This has to be done right though, otherwise you could end up landing in the SPAM box in people's email accounts

When you have an engaged email list, you have an effective way to reach a large number of your customers (or potential customers) at any given time.

Likewise, you own 100% of your email list. Unlike social media leads, which are dependent on arbitrary factors, your goal should be to get subscribers to join your email list and this email list is yours to use in omnichannel marketing whether that is sending emails, SMS or Telegram messages depending on the data collected.

(Look out for Part four, coming soon)

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