11d ago in General discussion
More vs. Better: A Framework for Non-Profit Growth
We analyze the key themes and insights presented in a newsletter from "Non-Profit Money Minute" which applies Alex Hormozi's business growth framework of "more vs. better" to the non-profit sector.
Core Concept:
The newsletter argues that non-profits, like for-profit businesses, can optimize their growth by strategically choosing between two paths:
- "More": Expanding reach, volume, or output.
- "Better": Improving efficiency, quality, or conversion rates.
The decision hinges on a simple principle: choose the option that yields a greater return on effort.
Applying the Framework:
The newsletter illustrates this principle through three examples:
- Volunteer Outreach: If expanding to a new area doubles volunteer numbers, it's likely a better strategy than refining messaging for a marginal increase in sign-ups.
- Donation Appeals: Improving the appeal message to boost response rates within a current donor base might be more efficient than expanding the audience slightly.
- Grant Applications: While submitting more applications could lead to more funding, if resources are limited, focusing on improving the quality of existing applications might be a more sustainable approach.
Key Takeaway:
The "more vs. better" framework provides a valuable tool for non-profits to make strategic decisions, particularly during peak fundraising season. By carefully assessing the potential return on effort for each option, non-profits can maximize their impact with limited resources.
Quote:
"Alex Hormozi’s “more vs. better” approach can help your non-profit achieve strategic growth with the best return on effort."
Analysis:
The newsletter effectively simplifies a complex business concept and applies it to the non-profit context. The examples provided are clear and relatable, making the framework easy to understand and apply.
Further Considerations:
While the framework offers valuable guidance, each decision should also consider:
- Specific organizational goals and priorities: What are the most critical areas for growth and impact?
- Resource constraints: Which option is realistically achievable given available time, budget, and staff capacity?
- Long-term sustainability: Which option sets the organization up for continued success in the future?
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More vs. Better: A Framework for Non-Profit Growth
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