Ever noticed how we all do this?
Something's not working in our business...
So we ask our friends what they think.
We ask our family what to do.
We ask whoever's closest for advice.
Here's the problem...
Being nearby doesn't make someone qualified to give advice.
Think about it...
Would you ask a dentist about your car problems?
Would you ask a mechanic about your teeth?
Would you ask someone who's never traveled about where to go?
But that's exactly what we do in business.
We take advice from people whose only qualification is that they're close to us.
Your mom might be amazing.
Your best friend might be smart.
Your partner might mean well.
But if they've never built what you're trying to build...
Why are you taking their advice?
Who's advice are you really taking?