Viral Content Course/ Laser Focus on One Idea

Mar '23 (edited) in 🗣️ General discussion

Taking the level 5 course right now and they make a great point on refining one or two ideas instead of spreading your energy into multiple. I think this is crucial because 1, most business marketing courses ive taken (copywriting etc.) emphasize the importance of having One idea, one offer, one action that you give to the consumer. The last thing you want to do is overwhelm them with ideas/options to the point you lose the core of the value youre offering.

The best simple analogy Ive read that correlates with this is the sun and a magnifying glass. Sunlight when normally spread out is warm but when focused on a specific object magic happens. Our energy is the same. Laser focus is a superpower specially today. Thoughts on this if yall agree?

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