Building a Thriving Referral Business in Real Estate

Hey HPA Team! 👋

I’ve been in the real estate game for 17 years now, and if there’s one thing I’ve learned that’s helped me sustain and grow my business year after year, it’s this: referrals are GOLD. 🏆

I built my business around the power of relationships and trust, and today, over 90% of my transactions come from referrals. Earning more than $500,000 year after year through this model has shown me the immense value of creating a strong referral network.

Here are the key strategies that have helped me develop and maintain a thriving referral business:

1. Deliver Exceptional Service Every Time

People remember how you made them feel during the process. When you provide an exceptional experience—one where your clients feel valued, heard, and supported—they will naturally want to refer you to their friends and family. 💼✨

2. Stay in Touch

A closed deal doesn’t mean the relationship ends. Stay top of mind with past clients by checking in regularly—whether it’s a handwritten note, a quick call, or a holiday card. Little touches make a big impact. 📬

3. Create Raving Fans

When you go above and beyond for your clients, they become your biggest advocates. Aim to turn every client into a raving fan by exceeding expectations. Remember: a happy client will spread the word for you. 🌟

4. Ask for Referrals

Don’t be afraid to ask! After closing a deal, if your client is thrilled with your service, ask them to keep you in mind if they hear of anyone needing a realtor. Timing is key—make sure they’ve had a great experience with you first. 🙌

5. Build a Referral Network with Other Agents

Sometimes it’s not just about clients—it’s also about networking with other agents. By building strong relationships with agents in other markets, you can exchange referrals and grow your business that way. 🤝

I’m always happy to share more on this topic and dive deeper into what’s worked for me over the years. If you have any questions or want to chat about how to grow your referral business, drop a comment below! Let’s help each other thrive. 💬

Cheers to building lasting relationships and thriving businesses,

Tyler Ellis

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