Auto Parts Shopify Store Owner in FL

Just wanted to take a moment and introduce myself. I'm Josh Parker, owner/operator of Parker Performance in Florida. We're a small automotive performance shop, solely focused on the Ford Mustang platform, and a few of it's brothers, sisters (Focus, Explorer, F150). We did a little over $1MM in gross revenues in 2023, yet are still struggling with profitability. We've built this from scratch on my own funding, with no partners/backing, and all while spending $0.00 on paid advertisements (PPC/SEO) to date. We do have a payroll heavy staff, as I carry two team members for social media marketing / video content creation / etc. which would certainly qualify as spending money on marketing, though! I'm really looking forward to increasing my learning, my lid, and being able to continue towards our goal of $1MM/month in gross sales!

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